What is the #75for75Challenge?
It is the first ever CAP cadet driven fundraising event. It is designed to directly benefit each cadet’s home unit. The task is for each cadet that accepts the Challenge is to then create a Cadet Personal Fundraising Page and raise $75 (or more) for their home unit. The campaign launch date is 1 November 2017 with the end of the campaign on 31 January 2018.
How will this be accomplished?
The week of 1 November 2017, every cadet will receive an email [view email here] asking your cadet to get your permission to participate, then to accept the #75for75Challenge, and create their own Cadet Personal Fundraising Page.
To participate in the #75for75Challenge, cadets under the age of 18 will be required to have a signed permission slip signed by one of their parents [view permission slip] and uploaded to the #75for75Challenge website. The #75for75Challenge website will provide them with instructions on how to accomplish this.
Cadets who are 12 years old will not receive an email about the #75for75Challenge due to the strict laws requiring Parental Consent for youth under the age of 13 to create a web presence. 12 year old cadets may participate by uploading a signed parental permission PRIOR to creating their personal fundraising page.
Public Speaking Aspect
Your cadet is encouraged to go and speak to various civic and philanthropic organizations. They are encouraged to individualize their message about what CAP has done or is currently doing for them and for them to showcase their enthusiasm and passion.
The Challenge provides a learning environment for your cadet to explore and discover what is important to them, to be able to quantify their thoughts succinctly and to be able to express themselves clearly in front of an audience.
Cadet's Personal Fundraising Page
Your cadet can create their own Cadet Personal Fundraising Page [view sample personal fundraising page] which they can personalize with their picture, a brief narrative, and their fundraising goal. The page will also include a listing of the cadet’s donors and CAP generated text.
Supporters can donate directly to a cadet’s campaign through the Cadet’s Personal Fundraising Page.
NHQ will transfer 85% directly to the unit’s account. 10% of the funds will be used to fund the prizes and 3%-5% to cover the cost of supporting the challenge. The collected funds may be used in anyway the unit finance committee approves.
Cadets will also be competing for prizes [view prizes] based on the amount of donations they raise.
Using Social Media to Market the #75for75Challenge
Social media will play a large role in promoting this campaign throughout the organization and to potential donors. NO PHOTOS OR VIDEOS CAN BE POSTED SHOWING ANY CAP MEMBER IN ANY OF THE USAF UNIFORMS SOLICITING FOR DONATIONS.
Your cadet is encouraged to take and share pictures with provided #75for75Challenge materials. The first post to a cadet’s social media account should be of a picture (selfie) and the sign showing that they have “Accepted the 75 for 75Challenge” [view 75 for 75 selfie flyer]
EVERYONE is encouraged to take lots and lots of photo. POST, POST, POST them to social media. Remember the ALS Ice Bucket Challenge and how it went viral on social media during July–August 2014. In 2017-2018 that could be CAP.
Photos or videos ideas include:
- The entire unit posing during a PT or non-uniform wearing gathering with signs “We Accepted the 75 for 75 Challenge”
- Halloween, Thanksgiving and Christmas themed poses.
- Various cool-looking locations where were you when you “Accepted the 75 for 75 Challenge”.
- Winter Encampments - having flights and groups pose.
- Photos next to CAP aircraft holding signs saying, “Accepted the 75 for 75 Challenge".
We know you, as a parent, already spend time and money in order for your Cadet to participate. You are not expected to be a donor during this campaign.
Please brain storm with your cadet other organizations or individuals that would be appropriate to ask to make a tax-deductible contribution.
Questions about the #75for75 Challenge may be directed to firstname.lastname@example.org